No one reads anymore...

I hear this all the time and smile. Forget the data on the countless number of word-bloated blogs and Web sites that appear daily. I have a secret—one that you probably know but forgot. This five-word secret is so powerful, I bet it could get you to drop everything and read every word of a 1,000-page book cover to cover right now.

The secret is not creativity—though it helps. The secret does not cost anything—though you’ll see great returns in time. Here is the simple secret.