No one reads anymore...

I hear this all the time. Forget the data on the growing number of blogs, the explosion of content marketing, and crop of microsites blooming daily. I have a secret—one that you probably know but forgot. This five-word secret is so powerful, I bet it could get you to drop everything and read every word of a 1,000-page book cover to cover right now.

The secret is not creativity—though it helps. The secret does not cost anything—though you’ll see great returns in time. Here is the simple secret.