“ITS ALL ABOUT THE READER.”

The title of the book I bet I could get you to read right now? Every word in this book is about you.

I’m guessing your writing is all about you. Your company, your products, your services, your thoughts, your desires, your life. It’s understandable. But if you want to be read, let this be your wake-up call.

The hard truth is that your readers care about their company, their products, their services, their thoughts, their desires, their lives…not yours.

Write for them and watch how they see you differently. If you make your writing about them, they’ll return the favor by paying attention to you.

This is especially true today. So many people have so many venues to be heard, you have to be relevant. What’s more, we’ve all become deaf to screaming. The best way I know to get people’s attention is the classic pick-up line, “Enough about me, let’s talk about you…”

Every day I help my clients get their messages out in a way that focuses the language, tone, delivery, and content on the customer. Thanks for visiting my website, I hope it will do the same for you.

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